New brand identity of ALTER and HTV shows future-oriented portfolio expansion

HTV is making its portfolio expansion even more visible to customers across Europe and will use the ALTER | HTV logo in future. The semiconductor specialist from Bensheim has been part of ALTER TECHNOLOGY, a TÜV NORD GROUP company, since the beginning of 2023. Since then, ALTER and HTV have jointly developed their range of services and expanded them for the growing semiconductor industry in Europe in a future-oriented manner. “The new logo clearly communicates the expanded expertise of both companies to the outside world, for example at joint trade fair appearances. In addition to ALTER's international market presence, which has been particularly active in the fast-growing aerospace industry, the market leader HTV also gives us access to sectors such as automotive, industrial automation and medical technology,” says Luis Gómez, Managing Director of ALTER TECHNOLOGY.

Over the coming months, HTV will gradually and sustainably integrate the new logo and thus grow into the corporate design of the TÜV NORD GROUP. For example, uniforms with the previous logo will be replaced on a regular basis to conserve resources and not on an ad hoc basis. “With the new brand identity, we are taking the next logical step and are delighted to be included in the TÜV NORD GROUP brand world,” says HTV Managing Director Holger Krumme. Both companies, HTV Halbleiter-Test & Vertriebs-GmbH and HTV Conservation GmbH, have been fully retained.

Die TÜV NORD GROUP hatte Ende 2022 ihren mit dem Red Dot Design Award ausgezeichneten neuen Markenauftritt eingeführt. Eine klare Wortmarke ersetzt seitdem das Logo mit dem Halbkreis. Mit der ausdrucksstarken Überarbeitung aller Marken schafft der technische Dienstleistungskonzern ein einheitliches Markenerlebnis über alle Tätigkeiten und Kontinente. Mit einem einheitlichen Designsystem, digital orientierten, dynamischen Farben, erkennen die Menschen alle Marken sofort als Teil der TÜV NORD GROUP.

ALTER TECHNOLOGY und HTV bieten zuverlässige und agile Lösungen in den Bereichen Engineering, Beschaffung, Logistik, Programmierung, Montage, Prüfung und Langzeitlagerung von Halbleiter-Technologien an. Gemeinsam mit TÜVIT bilden sie die Business Unit Digital & Semiconductor in der TÜV NORD GROUP.

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